Effective Date: 25 November 2025
Last Updated: 20 August 2026
Plant Future 22 LTD (“we”, “us”, “our”) operates the SO VEGAN website and mobile applications (iOS/Android) (collectively the “Service”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and store your personal information when you use the Service.
1. Information We Collect
We collect the following types of information:
Information you provide. When you create an account (via your email address) to access the free version, or when you subscribe to our paid monthly or yearly plan (including 7-day free trial), we may collect: your email address; billing address (via Stripe when processed on the website); subscription status details; device identifiers; and other information you provide in the course of using the Service.
Automatically collected information. When you use the Service (website or mobile app), we automatically collect information about your device and use of the Service including: device type, operating system, device name, IP address, browser/OS version, usage logs, features accessed (for example which recipes you view, how long you view them, what features you use), event data, analytics data. We use Google Analytics (website) and Mixpanel (website + app) to collect this information, and we send your email address to Mixpanel so that usage data can be linked to your account for analytics purposes.
Cookies and tracking technologies. On the website we use cookies and similar tracking technologies (including Google Analytics and Mixpanel) to understand how you use the Service, to monitor performance, to improve our offering, and to deliver marketing communications (if you opt in). You can manage or disable cookies via your browser settings; please see our Cookie Policy for details.
2. How We Use Your Information
We use your personal information for the following purposes:
To provide and maintain the Service, including user account creation, authentication, access to free content, and unlocking of paid content after subscription.
To manage subscriptions, free trials, payments and renewals via RevenueCat (app & website) and Stripe (website). We do not access your full credit/debit card data; Stripe collects and encrypts card details. We do access your billing address.
To send transactional emails (via SendGrid) that are necessary for the Service (such as account-related messages, subscription notices, receipts, service updates).
To send push notifications and marketing communications (via OneSignal) if you opt-in, including updates about new recipes, features, offers or updates to the Service. You can unsubscribe or disable these at any time.
To perform analytics and improve the Service (via Mixpanel, Google Analytics) by analysing how you use the Service, which features you engage with, and your device/usage behaviour.
To comply with legal obligations, enforce our rights, prevent fraud, abuse or illegal use of the Service.
3. Third-Party Services & Data Sharing
We work with the following third-party service providers:
Stripe for payment processing (website only).
RevenueCat for subscription management (app & website).
SendGrid for transactional email communications.
OneSignal for push notifications and marketing messages (if opted-in).
Google Analytics (website) and Mixpanel (website + app) for analytics and usage tracking.
Amazon Web Services (“AWS”) for hosting our website, applications and databases.
These service providers may process personal data on our behalf and according to their respective privacy policies. We do not share or sell your personal information to other third parties for their own marketing purposes.
4. Legal Basis for Processing (UK/EU)
If you are a resident of the UK or EU, our lawful basis for processing your personal information includes:
Contract: processing necessary to provide the Service (for example account creation, subscription access).
Legitimate interests: for analytics, service improvement, fraud prevention (subject to balancing of rights).
Consent: when you opt-in to marketing communications or tracking technologies beyond essential functionality.
Legal obligation: to maintain records for tax, accounting, or regulatory obligations.
5. Your Data Protection Rights
If you are located in the UK/EU, you have the following rights under the UK GDPR/EU GDPR:
The right to access your personal data we hold.
The right to correct inaccurate or incomplete data.
The right to request deletion of your personal data.
The right to request restriction of processing.
The right to data portability (where applicable).
The right to object to processing, including for marketing or analytics.
The right to withdraw consent where processing is based on consent.
The right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the details in the “Contact Us” section below.
6. International Data Transfers
Your personal data may be transferred to, stored in, or processed in countries outside your country of residence (for example via AWS, Stripe, RevenueCat, Mixpanel, Google Analytics). Where transfers are outside the UK/EU, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).
7. Retention of Data
We retain personal data for as long as your account is active or as long as required to provide the Service. If you delete your account, we permanently remove your personal data from our systems (except for any payment/subscription records retained for accounting, tax or legal reasons). Analytics or usage data may be retained in aggregated or anonymised form indefinitely.
8. Children’s Privacy
Our Service is not directed at children under the age of 13 and we do not knowingly collect personal data from children under 13. If you believe your child under 13 has provided us with personal data, please contact us and we will delete the information.
9. Marketing & Communications
If you opt-in, we may send you marketing emails or push notifications about new recipes, features, offers or updates. You can unsubscribe from marketing emails at any time via the “unsubscribe” link in each email, or disable push notifications in your device settings. Transactional emails (for account, subscription or Service updates) are required for the Service and cannot be opted-out of.
10. Security
We implement reasonable technical and organisational measures to protect your personal data from unauthorised access, misuse, loss or disclosure - including encryption in transit, restricted access, and secure infrastructure (via AWS and third-party processors). Despite our efforts, no system of protection is 100 % secure; please recognise the residual risk.
11. Cookies & Tracking Technologies
On our website, we use cookies and similar tracking technologies to collect analytics, understand how you use the Service, personalise content, and deliver marketing communications (if you opt-in). This includes drop-in tools such as Google Analytics and Mixpanel. You may control cookie settings via your browser or mobile device. For more information, see our Cookie Policy.
12. Account & Subscription Management
You may delete your account at any time by visiting the Account section of the app or website. When you delete your account we permanently remove your personal data (except payment records retained for legal/compliance reasons).
Subscriptions purchased through the App Store or Google Play must be cancelled through the respective platform. Website subscriptions can be cancelled via your account settings on the website. Canceling a subscription or deleting the app does not automatically delete your account - you must perform the deletion procedure to remove personal data.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent changes. We encourage you to review this policy regularly. The latest version will always be available at this link.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Plant Future 22 LTD
15 Western Parade C/O Connect Accounting
Rear Of Raydean House, Great North Road
Barnet, Herts, England, EN5 1AH
Website: https://www.wearesovegan.com/contact/
Email: [email protected]
15. Jurisdiction-Specific Disclosures
We do not sell personal information in the sense of the California Consumer Privacy Act (CCPA). Although our Service is available to users in the United States, we do not meet the thresholds requiring full CCPA compliance. Nevertheless, we will comply with any applicable rights requests under relevant laws.